Grupo Catalana Occidente renews its sponsorship of El Regreso where candidates who have been eliminated from La Voz are given a second chance

"The insurance group strengthens its strategy of sponsorships in the area of music and talent"

For the second consecutive year, Grupo Catalana Occidente is the main sponsor of El Regreso, an innovative music programme in which unsuccessful candidates in Atresmedia's La Voz talent show are given a second chance. 

Thus, the insurance group continues its dedication to its support for music through this programme, which can be viewed through the Atresplayer platform and all its related news can be followed on the programme's social networks. Spectators will be able to see Miriam Rodríguez train the talented individuals before their duels, making the programme a fundamental phase for the evolution of La Voz.

"We strengthen our sponsorship strategy through this renewal. For yet another year, we will be able to bring music closer to the audience and give the contestants a second chance to realise their dreams, "said the Deputy Director General and Director of Innovation, Marketing and Development at Grupo Catalana Occidente, María José Álvarez.

In that regard, Álvarez recalled that a clear example of the power of placing the necessary trust in a person is that "in the last edition, singer Kelly was named the winner of La Voz after her participation in El Regreso”. 

During the 13 weeks of the competition, which will be launched on 17 September, the insurance group's name will be mentioned regularly by the coach in her speeches and will be visible through different digital and television formats with the claim "Music, like trust, makes your life better". A transmedia content that highlights the concept of trust, demonstrating the insurer's commitment to young musical talent through communication that goes beyond conventional sponsorship. 

La Voz is a successful television programme in Spain, broadcast by Antena 3. In its previous season, it obtained an average of 18.2% screen share and 2.3 million viewers every Friday. And, specifically, the final was watched by more than 2.7 million viewers (20.8% of the audience share).

It is also strongly positioned in the digital environment, with more than one million unique users on its official website and on Atresplayer, while over 10,000,000 views have been recorded on YouTube.