Grupo Catalana Occidente sponsors El Regreso, a programme where candidates who have been eliminated from La Voz will be given a second chance

"The insurance group reiterates its commitment to music as a way of strengthening people's confidence"

Grupo Catalana Occidente is the main sponsor of El Regreso, a special programme in which unsuccessful candidates in Atresmedia's La Voz will have a second chance to display their musical talent. El Regreso is broadcast via the Atresplayer platform and can also be followed on the La Voz website, or via the programme's social media profiles.

"We continue to focus on music in our sponsorship strategy because music allows us to connect with our emotions, memories and illusions. In short, we think that music, like trust, makes the world a better place", says María José Álvarez, Director of Innovation, Marketing and Development at Grupo Catalana Occidente.

Álvarez explains that this is why the Group has sought a project like El Regreso, "in which a new opportunity is given to applicants who are eliminated from the La Voz programme, so that they can give the best version of themselves".

During the new programme, launched on 11 September, the insurance group's name will be mentioned regularly by the coach and will be visible through different creative formats, during the 13 weeks the competition will run.   

La Voz is one of the most successful television programmes on the Antena 3 channel. The launch of this talent show in September 2015 drew the largest audience in the last three and a half years, with 4 million viewers (25%).

It is also strongly positioned in the digital environment, with more than one million unique users both on its official website and on Atresplayer, while over 10,000,000 views have been recorded on YouTube.