Occident, the new brand of Seguros Catalana Occidente, sponsors the 70th edition of the Conde de Godó tennis tournament

"Thus, Occident, a brand that is to represent the merging of Grupo Catalana Occidente's traditional business companies, becomes the official insurance partner of the iconic tennis tournament."

Occident, the new brand of Seguros Catalana Occidente, has signed a collaboration agreement to sponsor the new edition of the Barcelona Open Banc Sabadell, also known as the Conde de Godó Trophy. With the signing of the agreement, Occident will support this famous tennis tournament, which this year celebrates its 70th edition, becoming the official insurance partner of the competition.

Under the collaboration deal, Occident will have a brand presence in the Rafa Nadal Court and in the Championship Court 1, as well as on the service box located next to the net, on the towel rails and on all the digital elements of the Open. In addition, the new brand will also be giving its name to the new entertainment area of the tournament, the Zona Occident, a space where musical performances will be offered at night, and at other times. In this way, Occident continues progressing Grupo Catalana Occidente's commitment to supporting sport and culture.

According to the CEO of traditional business at Grupo Catalana Occidente, Juan Closa, "we are proud that Occident collaborates with the Conde de Godó Trophy, as it is a sports tournament of great relevance at an international level whose values support the culture of effort and the spirit of achievement that have always characterised the insurance group".

For his part, the championship's director, David Ferrer, thanked the company for its involvement with the tournament. "Thanks to the closure of this sponsorship agreement, we are launching the Zona Occident, a new space dedicated to music and entertainment that will allow all attendees to have some fun, as well as enjoying the best world tennis".

With the first tournament taking place in 1953, the history of the trophy presented by the Count of Godó is linked with that of the leading Spanish tennis club, the Royal Tennis Club Barcelona-1899, owner and host of the tournament.

About Occident

The traditional business companies of Grupo Catalana Occidente (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros) are unifying under a single entity, which will operate under the brand Occident. This union is part of the corporate simplification process that the insurance group put in motion years ago and aims to achieve a more streamlined organisation that responds quickly and effectively to market demands.