Occident has launched its first advertising campaign under the slogan “A por todo, todo y todo”

"The insurance company is sending out a message of empowerment to customers so that, with the peace of mind and confidence that comes from being well insured, they can go for everything. "

Occident has launched a new advertising campaign designed to empower its customers, encouraging them to achieve all their goals. It highlights the peace of mind that insurance can offer as it allows them to focus fully on their plans and dreams. This is the first audiovisual campaign by Occident which under the slogan “A por todo, todo y todo” focuses on supporting people and companies at all stages of their lives because, as the adverts say, with the confidence that comes with feeling well insured, you can “go for everything, everything and everything”.

The new campaign consists of two spots that will be broadcast on the main TV channels, on platforms such as Netflix and Video Prime, on digital media and on the social networks. Several radio wedges have also been developed. By showing various situations that most of us can identify with, the spots, deploying a touch of humour, joy and emotion, show how Occident supports its customers thought their different stages of life. Through six micro-stories, each with their protagonists, the spots highlight the services that Occident offers to families, pets, businesses and SMEs, demonstrating the importance of feeling safe and supported so that you can focus on what is important at any given time.

The new campaign by Occident aims to highlight different values such as confidence, good service and professionalism and shines the spotlight on the value of the support offered by the company, whether through its mediators, its repair services or its medical and veterinary services.

“At Occident, our mediators ensure that customers are well insured, offering them the right personalised products given their needs at any time. We also strive to provide the best service when it is needed, through our extensive network of more than 2,700 experts and repairers, and to develop convenient streamlined services, such as those related to digital health”, explained Juan Closa, Managing Director of Occident. “In this campaign we have focused on the importance of feeling safe and supported at all times, since this frees us up to achieve our goals,” concluded Closa.

The creativity of the campaign has been in the hands of the advertising agency TBWA, the production has been carried out by Possible, under the direction of André Ramiro, and the media strategy has been entrusted to Havas Media. 

The two spots can be seen at the following links:

• Spot 1
• Spot 2