Occident will welcome 2025 by sponsoring the New Year's Eve broadcast on TV3

"The brand will be present during the New Year's Eve broadcast on the network, at the quarter chimes and the twelve chimes."

Occident will sponsor the New Year's Eve broadcast on TV3, ringing in the new year together with all the viewers who tune into the programme.

The insurance company will be one of the highlights at the culmination of the evening, as it guides viewers through the quarter chimes and each of the twelve chimes with an animation. Additionally, starting Sunday, it will be featured sponsoring the countdown to the new year with a brief animated video.

For Occident's Marketing Director, Berta Solé, "our mission is to be by people's side during the most important moments of their lives, providing them with the confidence to help them achieve their goals. As a result, it is an honour for Occident to welcome the new year, full of renewed hopes and challenges to overcome, during the countdown on TV3". The insurer will also bid farewell to 2024, a key year in which Occident began its operations by combining the companies that made up GCO's traditional business.

The television network has once again entrusted Laura Escanes, host of La travessa, and Miki Núñez, host of the musical show Zenit, to celebrate the New Year, a show that last year attracted an average of 928,000 viewers.