Occident, Seguros Catalana Occidente's new brand, is the main sponsor of the Unió Esportiva Sant Cugat club

"The brand that will unify all the companies in the traditional GCO (Grupo Catalana Occidente) business has maintained the sponsorship agreement that Seguros Catalana Occidente had with the historic local club for a seventh consecutive year. "

Occident, the new brand that will integrate the traditional GCO (Grupo Catalana Occidente) business, has become the main sponsor of the Unió Esportiva Sant Cugat (UESC) club for the 2023-24 season. Seguros Catalana Occidente's commitment to the historic club based in Sant Cugat del Vallés (Barcelona) continues for the seventh consecutive year, thus promoting sport in the town.

As a result of this agreement, images of the Occident and Seguros Catalana Occidente brands will be displayed in the club's main pavilion. In addition, the logos will also appear on the T-shirts of the men's senior basketball teams. With a view to encouraging a healthy lifestyle, the company is committed to supporting training programmes that will make basketball more accessible to children in Sant Cugat. The activities organised each year by the UESC include a basketball school and the Básquet City Summer Campus.  

The Deputy Director General of Seguros Catalana Occidente, Luis Estrella, highlighted the collaboration agreement between the two organisations and emphasised the fact that "it is proof of Occident's willingness to promote sport among the residents of Sant Cugat del Vallés, a town that has been home to the insurance company's headquarters for more than five decades".

The chairman of the UESC, Vicenç Beltrán, thanked the insurance company for its support over the years, and said that "with its involvement, we can carry out activities that promote the values associated with basketball, such as teamwork and motivation."

Occident, the future brand of Seguros Catalana Occidente

At the end of February, GCO announced the merging of its traditional business companies (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros) under a single brand, Occident. This merger is part of the corporate simplification process that the insurance group put in motion years ago and aims to achieve a more streamlined organisation that responds quickly and effectively to market demands.

The unification process will be implemented in two phases: first, at the end of 2023, the merger of Seguros Catalana Occidente, Plus Ultra Seguros and Seguros Bilbao will take effect, and they will then operate under the Occident brand. At a later date, NorteHispana Seguros will also be included.