Occident, the new brand of Seguros Catalana Occidente becomes a sponsor of BC MoraBanc Andorra

"In this way, Seguros Catalana Occidente's commitment to the Andorran basketball club continues for the eighth consecutive year."

With this new agreement, Occident, the brand that will unify GCO's (Grupo Catalana Occidente) traditional business, will be the official sponsor of BC Morabanc during the 23-24 season. With this agreement, Occident maintains the insurance group's commitment to the basketball team for the eighth consecutive year, and is again promoting the intrinsic values of this sport, such as perseverance and teamwork.

Under the terms of the agreement, Occident will have a brand presence with the insertion of its logo on the team's warm-up T-shirts and at the Poliesportiu d'Andorra, the club's home pavilion. In addition, the brand will be part of "Attendance ensures," videos that the team publishes on its social media profiles to highlight the best attendance after each party.

Eduard Fillet, director of Seguros Catalana Occidente's Andorra branch, said it was "an honour to be able to collaborate for a further year with BC MoraBanc Andorra, a team that displays strength, commitment and achievement on the court, three values this company identifies with and wants to promote”.

In the words of the chairman of BC Morabanc Andorra, Gorka Aixàs, "we are very grateful for the support that Seguros Catalana Occidente has shown us over the years, and we want to continue to count on Occident to promote the club in competitions".

Occident, the future brand of Seguros Catalana Occidente

At the end of February, GCO announced the merging of its traditional business companies (Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros) under a single brand, Occident. This merger is part of the corporate simplification process that the insurance group put in motion years ago and aims to achieve a more streamlined organisation that responds quickly and effectively to market demands.

The unification process will be implemented in two phases: first, predictably at the end of 2023, the merger of Seguros Catalana Occidente, Plus Ultra Seguros and Seguros Bilbao will take effect, which will then operate under the Occident brand. In a second phase, at a later date, NorteHispana Seguros will also be included.