Press room

Occident renews as the main sponsor of Unió Esportiva Sant Cugat

"The collaboration between the two entities now encompasses all of the club’s basketball teams, including both the men’s and women’s sections"

Occident has renewed its role as the primary sponsor of Unió Esportiva Sant Cugat (UESC) for the upcoming three seasons. Additionally, it has expanded the scope of its collaboration with this historic Catalan sports club. This renewed agreement between the two entities, which has been in place for seven years, will not only enhance the club’s sporting development but also promote the values of sport and basketball in Sant Cugat del Vallès (Barcelona).

Starting now, the club will be known as UESC - Occident, with the insurance company taking on the role of the primary sponsor for all 54 of the club’s teams. Among these, 36 belong to the men’s section, while 18 are part of the women’s section.

As part of the agreement, the Occident brand will now be prominently displayed on the club’s main pavilion and featured on the jerseys of all the men’s and women’s basketball teams. The agreement also includes the promotion of educational activities aimed at bringing basketball closer to local children. These educational initiatives encompass the basketball school and the Básquet City summer campus.

Occident’s Managing Director, Juan Closa, has highlighted the significance of the collaboration agreement between the two entities: “We are extremely pleased because this agreement now encompasses all of the club’s men’s and women’s teams for the first time. Additionally, we remain committed to promoting the values associated with sports among the residents of Sant Cugat del Vallés, a town where we have maintained a presence for over five decades.”

Meanwhile, Vicenç Beltrán, the president of the sports organization, highlighted: “With this agreement with Occident, we embark on a new chapter for UESC, aiming for sporting achievements and the promotion of sports within the municipality.”

Contact for press and media

Jone Paredes

Jone Paredes

comunicacion@gco.com