Occident is giving its name to the new Winterfest Cerdanya festival

"The insurer is sponsoring this new festival as a title sponsor, with concerts by the leading artists of the moment, set in an idyllic landscape in the Catalan Pyrenees"

Occident Winterfest is the new winter music festival that will take place in Fontanals, in the heart of Cerdanya, set in unique natural surroundings. In its first edition, Occident will be its title sponsor, giving it its name. The festival, which will be held on 6 and 7 December 2024, has a diverse and first class line-up of music.  

An igloo shaped dome with capacity for 5,000 people will be the setting for concerts by top artists, such as Juan Magán, Marlena, DePol, Hey Kid, Malmö 040, La Love You, Taburete, Íñigo Quintero, Polo Nández and Innmir. The organisation will soon be revealing the identity of a surprise act who will also be part of the line-up for this new festival.

In addition, Occident Winterfest will have a Village Area, where the public will enjoy a range of activities, and a quality gastronomic offer served from several foodtrucks.

Occident thus continues to invest in music as a key part of its sponsorship strategy, demonstrating its firm commitment to the cultural sector by supporting a range of musical events.

In the words of Occident's managing director, Juan Closa, “with this sponsorship, Occident supports the creation of a new music festival with multiple artists whose purpose is to create an enriching cultural experience, in line with our goal of offering unique experiences to our customers.”

Music as a strategic pillar of sponsorship

Since its inception, Occident has considered the world of music as a key component in its sponsorship strategy. The company thus demonstrates its support for culture by collaborating in several events, seeking to provide exceptional experiences to both its customers and the general public. This includes a variety of artists and musical tastes.

Occident participated in the last edition of the Cruïlla Festival, one of the most renowned in the region of Catalonia; it took part in the 11th edition of the White Summer Festival as a sponsor of the renowned Costa Brava event. Occident has also established itself as the official sponsor of Les Nits de Barcelona, an iconic festival held in the gardens of the Pedralbes Palace, and once again formed part of the Occident Summerfest Cerdanya festival.