Occident and 'La Voz' (The Voice) join forces in the new edition of the talent show

"The new traditional business brand of GCO (Grupo Catalana Occidente) is to become the official sponsor of the new edition of 'La Voz'.\n\n\n\nOccident highlights its strategic commitment to music and talent with this collaboration with the talent show."

'La Voz', the successful talent show by Atresmedia, will resonate louder than ever. The next edition will be one of the tops shows of Antena 3 and will feature Luis Fonsi, Malú, Pablo López and Antonio Orozco as coaches on the programme. Lola Índigo, Nathy Peluso, Abraham Mateo, and Cali and El Dandee will help them discover the great musical talents of our country. 

United for excellence and talent in music

This edition of the programme, presented by Eva González, will feature Occident, a sponsor with whom it shares the values associated with music and the discovery of new talent.

When it comes to success in music, and to ensure the future, being united is the key. For this, the traditional business companies of Grupo Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros are unifying under the same brand.

The sponsorship of this edition by the insurer will include various mentions of the integration of GCO's traditional business brands in Occident throughout the programme to highlight the importance of being united to be more agile and to accompany people in all stages of their lives.

This is not GCO's first collaboration of 'La Voz'. For two years, the group featured in the programme 'El Regreso', an action where a second chance was given to those contestants who did not pass their first appearance on 'La Voz'.

With this precedent, the union of Occident and 'La Voz' is presented as a unique opportunity to step up efforts to discover and promote new musical talent 

'La Voz', an unprecedented success

Occident joins the most successful TV show this season. The last edition of 'La Voz' became the most watched Friday night programme with an 18.5% share of the TV ratings and five million viewers.  The final, where Javier Crespo became the winner, was watched by more than five million viewers.