Seguros Bilbao, through its new Occident brand, reaffirms its commitment to women's sport by sponsoring the Bera Bera Club

"With this new agreement, Occident, the brand that will unify the traditional GCO (Grupo Catalana\nOccidente) business, will be the official sponsor of the San Sebastián handball team during the 23-24 season."

Seguros Bilbao, which will soon become Occident, has renewed its sponsorship with the women's handball team at the Bera Bera sports club in San Sebastian for the coming season. The company has reiterated its firm commitment to women's sport and the promotion of a healthy lifestyle through exercise.

Under the sponsorship agreement, Occident will have a brand presence on the official players' T-shirts and on the court when the first team plays at home. In addition, the new brand that will unify GCO's (Grupo Catalana Occidente) traditional business will also be present on other media such as the teams' press panel, the communication materials and the website of the handball section. Through the club's social networks, the "most confident player" of each party will be nominated, an initiative that will recognise the most outstanding sportsperson of the day.

The insurance company will also sponsor +Kirola, the programme promoted by Bera Bera to promote women's sport in Guipúzcoa through activities such as meetings or interviews. In this regard, the deputy commercial director of Seguros Bilbao, José Manuel Ereño, said that "we are proud to renew our commitment to the Bera Bera handball team, a club that is promoting the visibility of women's sports in the Basque Country and with which we share values as important as perseverance and overcoming. "

Bera Bera is one of the leading teams in the elite world of women's handball. In fact, it counts among its awards eight league titles, six national Queen's Cups and eight Supercups.