Seguros Catalana Occidente looks for #GenteSinMiedo

The competition proposes five challenges that test the participants' artistic, creative and literary talents and wit.

In this first edition of the campaign the insurance company will look for #GenteSinMiedo with the support of Iré Viajes, Fujifilm, Planeta DeAgostini, and Medical Óptica y Audición.

The two winners of each challenge will be awarded Fujifilm digital cameras, subscriptions to the Kit&Chef workshop or Ray-Ban sunglasses provided by Medical Óptica y Audición. In addition, the winners will classify to the final event, which will be participated by two teams led by the instagramers @Makrabeus (Staminers team) and @Islandika (Minds team).

The final duel will take place in Barcelona, where both teams will face each other in a challenging Room escape. The winners will be awarded a trip to a European city for two, courtesy of Iré Viajes.

Choose the challenges that suit you

The first challenges are here already: Photos Without Fear, Invented Superheroe and Short Stories Without Fear. The participants may choose to participate in all of the challenges or in just one.

You can keep up to date with the competition through the social networks used by the campaign. In fact, the last challenge will only be available on Instagram (@gentesinmiedo), but it is still a secret.

The grand finale

#GenteSinMiedo is exclusively an online competition, but both winners of each challenge will face each other in the grand finale. The members of each team (5 people per team) will be invited to the city of Barcelona to face each other in a Room escape. Led by the instagramers @Makrabeus (Staminers team) and @Islandika (Minds team), the team that is able to get out of the Escape room first will be the winner, and each of its members will be awarded a trip to a European city for two thanks to Iré Viajes.   

About Smartbrand

The integrated campaign has been created by Smartbrand, a digital marketing agency specialising in digital strategies and consultancy services with branches in Barcelona, Madrid and Bilbao.