"The things we discover", a new advertising campaign by Grupo Catalana Occidente

"The aim of the insurance group's campaign is to convey a message of confidence, as well as to reaffirm the value of everything people have learned during this very difficult time"

Grupo Catalana Occidente has launched a new advertising campaign called: "The things we discover". In it, we are encouraged to think about the situation we are currently experiencing, marked by confinement and restricted mobility. It suggests that we have all learned to value the things that are really important, and it asks us not to forget them in the future. For example, giving someone a hug, meeting up with friends or being thankful; and it encourages us to live with confidence so that we can enjoy all of these things.

The campaign consists of two 20" and 25" spots, each showing a person who decides to record a message to themself because they want to make sure they do not forget some of the things they have learned. The adverts are a true reflection of reality, as they were recorded by the protagonists themselves in their home. Also, the videos and images that appear correspond to past experiences and real moments in their life.

"The things we discover" will be broadcast on television and digital media, as well as on the social network profiles of companies that are part of the Group, including Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros with the hashtag # HeDescubiertoQue.

The creativity of the campaign has been in the hands of the advertising agency The Cyranos, the production has been carried out by Harold Entertainment and the media strategy has been entrusted to Havas Media.

More than 22.65 million euros to deal with Covid-19

The Group has driven various initiatives to help tackle Covid-19 in various areas. Among the adopted measures is the extension for the payment of bills for the customers who need it. Medical assistance by telephone has also been provided to all insured persons, from any branch. The company has also allocated 20 million euros to interest-free advances on the invoices of more than 20,000 providers affected by the current situation.

It has also made a donation to the Spanish National Research Council (CSIC), with the aim of driving research into a future vaccine against Covid-19, and it collaborates with Save the Children to support families in vulnerable situations.

In the industry, the Group has contributed 2.27 million euros to the charity fund to protect the lives of healthcare professionals who have been and are at the forefront of the fight against Covid-19.