Occident presents Christmas by Starlite in its first edition in Madrid

"The new brand that will unify the traditional companies of GCO (Grupo Catalana Occidente) becomes the official sponsor of Christmas by Starlite, a new proposal inspired by the prestigious Starlite Occident boutique festival, which will hold its first Christmas edition in Madrid next December."

Starlite's magic comes to Madrid for the first time with the support of OCcident, the brand that will bring together GCO's traditional business companies (Grupo Catalana Occidente). In this regard, it should be recalled that the insurance group has been the main sponsor of the Marbelí Starlite Occidente boutique festival since 2020.

Christmas by Starlite is the name given to the new musical, leisure and gastronomy event, to be held in Madrid from 14 to 20 December. Artists of the likes of Sting, Ricky Martin or Sebastián Yatra will act in the auditorium located in IFEMA Pavilion 12, which will have the most innovative sound technology on the planet and a careful staging to make the audience vibrate. After the concerts, the party will continue with the celebrations of sessions by renowned artists and DJ "s such as Le Grand or Juan Magán. The experience of the first Christmas by Starlite edition in Madrid's capital will also be completed with a varied gastronomic offer made up of foodies to sample VIP dishes of all kinds, a restaurant and a special culinary proposal designed for the public of the palcos.

For years, GCO has been committed to culture as one of the main pillars of its sponsorship strategy, supporting outstanding musical festivals in the country. "Music makes people's lives better, allowing us to connect with our emotions, memories and also our illusions," said the CEO of GCO (Grupo Catalana Occidente), Juan Closa, in relation to the new sponsorship. He also pointed out that for the insurance group it is "an honour to accompany Starlite once again in its purpose of offering an unparalleled musical experience, with leading national and international artists in a unique environment."

Starlite Occidente's main sponsor since 2020

Coinciding with the launch of the new brand that will merge Seguros Catalana Occidente, Plus Ultra Seguros, Seguros Bilbao and NorteHispana Seguros, Starlite and the insurance group renewed the naming of the Marbelí boutique festival, which since last summer is called Starlite Occident. This was the fourth consecutive edition that the musical event, which took place every year between June and September, had the support of GCO.

Starlite Occident is an exciting experience that combines music, culture, leisure and gastronomy in an incomparable place. This last year around 350,000 people moved to Marbella to enjoy concerts by renowned artists in a spectacular quarry under the stars.

With this same spirit and in the context of Christmas, Christmas by Starlite is coming to Madrid for the first time next December.